My friend and colleague Elisa Southard and I met on Wednesday to outline our presentation for the San Francisco Writers Conference in February.
Conference registrants have described us as “The Elisa & Teresa Show” because we do skits to demonstrate our points, and, our sessions are always interactive.
“Writing-Career Coach Teresa LeYung Ryan & Talking-Tagline Coach Elisa Southard love helping authors hook attention from agents and publishers.”
This year, SFWC creators Elizabeth Pomada & Michael Larsen want us to present: UPPING YOUR PLATFORM: Building Your Visibility Online and Off with YOUR Talking Tagline.
Fun! As a pre-conference exercise, I ask registrants to Google our names and see what our talking-taglines are.
Elisa Southard IS the Talking-Tagline Queen and the author of Break Through the Noise: 9 Tools to Propel Your Marketing Message.
She’s my coach when I need to hook attention. She even dreamed up the main part of the title of my new guide ! Build Your Name, Beat the Game. What a gift!
Elisa’s working on a new book herself. Meanwhile I’d like to remind all writers (and anyone who has a service to provide) to visit her website.
Elisa is often quoted as saying, “Don’t kill a marketing moment, execute it.”
Happy New Year, Elisa! And Happy Writing your new book!
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